“This transaction will add great value to the shareholders as two market leaders merge into a leading global player in digital sports, entertainment and online gaming,” Fertitta said in a statement. Furthermore, DraftKings will become the exclusive daily fantasy sports and sports betting partner of the Houston Rockets and intends to open a sportsbook at Houston’s Toyota Center arena. In addition, DraftKings has the option to obtain market access on “favorable terms” through certain Golden Nugget casinos. DraftKings, further expanding beyond its sports gaming roots, also is entering into a commercial agreement with Fertitta Entertainment that will include marketing integrations including sponsorship assets with the Houston Rockets and gives DraftKings an expanded retail sportsbook presence.
